Managing Change in a Media Landscape That is Always Changing

Media companies are prime examples of organizations that need to focus on positive change management strategies.

Why? Because they are constantly evolving, more than any other industry. This is in part because of changes to technology that are creating new digital platforms. These platforms are fundamentally changing not only the ways in which we communicate but how we receive news and information. And this, in turn, is changing the business models on which media was originally built.

So the challenge in the media landscape is this: How can they manage this constant evolution effectively?

The first step is to have solid leadership

Without clear and targeted leadership, the rest of the organization cannot hope to manage change effectively. Those leaders need to have extensive experience in the digital landscape to have credibility.

They need to be more than good leaders: they need to be knowledge banks, too — with the ability to communicate the path clearly. Leaders who prefer status quo won’t be effective. Leaders who embrace what’s new — think Elon Musk — will flourish, as will their organizations.

Accepting changes that are untested is difficult for leaders, too, but it starts and ends with them. If they can do it, more of the team will follow.

A culture of change is essential

Most workplace cultures have to establish processes to help people within the organization to accept change. Media companies are almost born to change, out of necessity. But that’s not to say that everyone is always on board.

As with all change management, it starts with the top levels of the organization. Ultimately, however, the branches below have to be on the same page too. Evolution is too fast and changes in technology are too frequent to have naysayers along for the ride. Hiring needs must always consider change and the ability of a candidate to embrace it.

An open culture, where different ideas and out of the box thinking are not only accepted but expected, is ideal. A culture where management trusts in the team they have put together is also ideal. A team that can move fast and be allowed to think on their feet will be more successful than one that cannot improvise. Fast change can meet resistance, so a team that is motivated to accept the challenge is essential.

Talent counts when speed is of the essence

In an environment where change is almost the norm, talent counts. A team with a particular ability for morphing their skills to meet demands will be a positive influence. Those teams need to be highlighted as the standard. Other teams need to see what they are meant to be achieving themselves.

It’s not about fostering competition so much as setting a positive example. Fast changes in technology and business models means a lot of upheaval. Having a successful team that can share their abilities for others to copy creates more success all around.

The speed of change in media is much faster than with other industries but it’s a question of starting out on the right foot. If the organization is built for change, it will withstand and even embrace it. If not, it will fail. This begins and ends with the leadership of the organization. If they are ready for change, they can create the vision to bring their teams with them.

How to Get Your Team to Embrace Change

The key is to remember that people aren’t robots.

This may seem like a trite phrase but organizations often forget, as they proceed at high speed to implement big changes (and small ones too), that people cannot be programmed to accept a change. They need to embrace change and be brought on board — a process that takes time and effort.

“But we’re paying them to do their job? They should just do it!”

Right. And kids will just clean their rooms because you tell them to. Unless you want to be labeled the ‘Chief Executive of Fantasy Land’, you need to think through changes that you want to bring to a team, or an organization as a whole, before you run headlong into it.

You need a change management process.

Before you make a change, understand the ramifications fully

Whatever change you want to make, whether it’s the addition of technology or a change in business structure, you need to understand the effects this change will have.

Look at it from the point of view of the person who is going to have to deal with the results of the change. How can you communicate the changes in such a way as they see it as a short-term learning curve that creates a long-term benefit?

  • Involve the people who will be affected. If you’re thinking about buying new software, for example, include key members of the team in the evaluation process. This will help ensure that it, in fact, does meet their needs. Just dumping it on them without consultation won’t get you the buy-in you’re looking for.
  • Ensure you have the support you need for change from the highest levels. If the CEO doesn’t support and even promote the change, there’s little chance that downstream team members will get on board easily.
  • Look at the possible effects on customers and outside parties. Why? Because your team will be dealing with whatever negative effects might occur, at least in the short term, they are prepared. As the saying goes: forewarned is forearmed.

Involve your team in the changes

Change management is a process meant to ease your team into changes being made. It’s not about moving them into a new environment without warning. This can be difficult for a lot of people, especially longer-term employees who are used to doing things a certain way.

Change management can help you to not only make the evolution less tension-filled but, in fact, can help your team not only accept the change but in fact embrace it.

How can you get that buy-in? You can do this by involving them and:

  • Listening to their concerns
  • Dealing with the issues that your team is worried about
  • Creating an environment where communication can take place openly and without judgment

Communicate constantly

Figuring out how to make the changes resonate with your team is the key to any change management process. Even with the best of intentions and communication, you’re likely to end up with three groups in your team. You will have team members who will:

  • Embrace the change
  • Go along, but not enthusiastically
  • Oppose the change

Realistically, unless your team is super cohesive and coordinated, you’ll find the bulk of people in the middle group, with a few at either of the two extremes.

Those who embrace the change can help be your biggest advocates. And, those who resist it can really throw a wrench into the process. So, you need to take the time to find out what their concerns are and why they are resisting. Then, focus on what you can do to help ease the transition for them.

Creating comfort in the process is a huge part of getting people to accept, if not embrace, the changes.

Ultimately, you can’t ram in change and expect it to work.  Take it slowly, perhaps incrementally so that your team can get used to things. That way, they may come to see the change as a positive enhancement, rather than something to be endured.

As they come on board, continue with the evolution you have in mind. And, be sure to limit disruption, tension and fear.

Productivity is Catching: How to Boost Team Productivity

How modeling effective productivity skills can have a positive impact on your team members.

You know the old saying that kids do what you do, not what you say? Employees are by no means children, but there is a grain of truth to the concept, even for adults!

The single biggest barrier to productivity in the workplace is… drum roll, please: managers. Team members saddled with an ineffective, discouraging, uninspiring and unmotivating leadership will not be as productive. Of course, there are other factors in how productivity is missed, but poor leadership is top of the list.

When it comes to productivity, leaders who model the desired behavior, as well as encourage, inspire and motivate, will find the productivity of their team members goes through the roof.

First and foremost: Walk the walk

Engage in and model the behavior you expect your team to display. There is nothing a leader can do that is more compelling and motivating than applying the rules to themselves.

If you expect your team to be respectful of one another, be respectful to each of them. You expect them to communicate with one another? Do the same. You expect them to provide peer feedback that is constructive? You need to model that.

A leader who walks the walk, instead of just talking and then going in another direction, will be respected; this is of major importance to the high productivity of a team.

Understanding the difference between working long and real productivity

Productivity is not about the hours spent sitting in a chair, in a cubicle or at a workstation. An employee who arrives at 8 and leaves at 7 is not necessarily being productive with their time. Unfortunately, many lesser managers engage in and reward that behavior instead of praising the employee who gets their work done and done well.

Why? When asked, some managers feel that the one employee’s behavior sets an example to others about tenacity and working hard.

Note to this manager: it doesn’t.

What does set an example are leaders understanding what their team is accomplishing and what individual members are contributing. Rewarding effort, not time in the chair, makes all the difference.

Recognizing the value of training

Anyone who says they know it all is lying. Every level of an organization can benefit from training at some point or other, which enhances productivity. Being open to learning and change, at the highest levels, models behavior that a team will more readily adopt.

Supporting the value of training, as well as other needs the team might have, shows an openness and adaptability that can only enhance productivity across the board.

Feedback and recognition

As noted in the beginning of this post, productivity is affected most by ineffective, discouraging, uninspiring and unmotivating leadership.

Modelling the right behavior is an indirect way of encouraging team members. If paired with more direct methods, such as constructive positive feedback and recognition of effort, a leader is providing inspiration to each and every team member — motivation that can be returned to them in productivity and loyalty.

Whatever you are looking to achieve with your team, modeling the right behavior is the surest way to get what you want from them. Respect is a two-way street and employees who receive it will return it.

If you want to make changes to how you lead and work, take it 5 degrees at a time for substantive, long-term results. The 5 Degree Principle will help you to attain your goals, in work and in life, one step at a time.

4 Ways to Display Generosity at Work

When we talk about generosity in leadership, we’re not referring to money. This isn’t about bonuses or increases. It’s about an enduring generosity of spirit, which infuses how a leader will affect their team members.

How can a leader display generosity? So many ways!

Being generous with time

A leader who will not share their time, a notably precious commodity, cannot possibly be effective. If every point of access is blocked and no one can score an ‘audience’, there’s no effective leadership going on. Yes, a leader will be busy but making time available for those that need it is a cornerstone of good leadership.

Being generous with knowledge and information

Many companies, through their leaders, breed a culture of competition. While knowledge IS power, knowledge shared can be even better. People will not improve their skills by competition and fear. They will get there through collaboration.

It’s vital for leaders to encourage information sharing among their staff. Success comes from the growing of one idea with the contributions of others, not by working in a silo. Sharing, teaching and supporting your team is how you can be generous with your knowledge.

Being generous with encouragement and empowerment

Encouraging team members to work together, empowering them to make decisions, creating a safe environment for collaboration and teamwork. These are all vital aspects of being an effective leader. It’s not about micromanaging tasks: it’s about getting team members to take initiative and contribute.

Communication suffers if team members are working to get attention instead of working for the good of the team. If co-workers are prone to blame one another, this can be traced back to generosity, or a lack of it.

Being generous also shows confidence

Being confident is another notable leadership quality and being generous is the natural result. If you’re confident in your abilities and leadership, you will be naturally generous. If you’re not, you’ll tend towards being competitive and disruptive. The two qualities go hand in hand. Generous actions show your team that you are confident in your skills.

Generosity is catching too. If others see you behaving in a generous way, they will model your attitude. As with all aspects of leadership, modeling the behavior you want to see from your team is ideal.

Generosity is essential to strong, effective leadership. Cultivate it in yourself, in your team and you’ll see your bottom line improving, however you measure it.

Do You Want Your Team to Love or Fear You?

It’s possible to maintain control and be friendly with your team!

Do you want your team to love or fear you? There’s a school of thought that says that you can’t lead a team and be friendly with its members.

It’s the same thought that states that you can’t be friends with your kids. The power position makes it impossible, as one will always have power over the other, so true friendship is not in the cards.

There is SOME truth to the notion that you probably can’t be best friends with the members of your team. Still, there is no reason why you can’t be friendly. Being nice doesn’t undermine your effectiveness as a leader; if anything, it improves it!

So how can you do your job as a leader and still have your team members like you?

Watch your reactions

When something goes right, or when your team experiences success, everyone expects a positive reaction. When something goes wrong, it’s normal to not throw a party BUT how you react to a negative is vital.

If your team is cowering, afraid of your reaction to a failure, that’s a bad situation. You position yourself as being inflexible and unable to roll with the punches, which isn’t a trait most people look for in a leader. Realizing that most leaders have a lot of pressure on them to perform, negativity can take over without your even realizing it.

If instead, you maintain an ‘every cloud has a silver lining’ attitude that reflects the desire to find the good in a bad situation — or to, at the very least, take a positive step forward from a failure — your team will love you more than ever before. Embracing failure as a teachable moment and moving on, rather than laying blame and being negative, will put you on a high road.

Moreover, your team is likely to follow your lead: if you’re positive, they’ll be able to find the good in a situation too. If you’re chronically negative, you will see that reflected in their behavior too.

The rules apply to you, too

Deadlines, documentation standards, processes… there are a lot of rules that need to be observed in the course of the workday, in getting things done. The leader who is beloved is one who does not think him or herself above the rules.

If you expect your team to behave a certain way, follow certain processes and adhere to specific standards, you need to behave that way, follow that process and adhere to those standards too. While you’re their leader, you are ALL a team and the whole works better if you set the example and behave that way.

Give people time and attention

Yes, your schedule is probably booked up. But, if you want to build and maintain strong relationships, you need to make time for your team. One-on-one and as a group, team building is an ongoing process. It’s not something that happens on a one-off trip to a mountain resort for a weekend of trust building exercises.

Trust comes over time. Your team will appreciate that you are interested in each of them as individuals —  not as ‘performers’; not as a number; not as a cog who will get the job done. Caring about your team members, both in terms of their personal and professional well being, will get you the team that cares about you and the projects you are entrusted with.

Share helpful feedback

Feedback also is an important part of sharing your time. You need to provide useful and constructive feedback on performance in a timely manner.

Waiting for annual reviews to pile on the information is neither useful nor helpful. Feedback, even when it is something to work on rather than straight up praise is important because team members will see that you appreciate the effort, that you’ve noticed their work.

It’s an important way of giving them your time and attention that will pay back in dividends over time!

Be kind

If nothing else, being kind is valuable. That means no gossiping. No sniping mean things about other teams or leaders. No rolling your eyes when one of your team members is late because their child is sick. The list of examples is endless, but the bottom line is the same. Kindness pays.

“Whatever possession we gain by our sword cannot be sure or lasting, but the love gained by kindness and moderation is certain and durable.” ~ Alexander the Great

Working with your team with generosity and kindness comes from a place of gratitude. You can foster that within yourself and your leadership style by paying attention to being grateful. For that, our Grounded in Gratitude Journal can help you on your way with 384 pages of inspiration to remind you daily about what’s important.