Shannon Cassidy - 12/28 - Bridge Between

Small Changes, Big Results

November 12, 2015November 12, 2015 Shannon Cassidy 1 Comment

“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” – Mother Teresa

Mother Teresa knew that change very rarely happens in big swooping gestures, but in smaller movements, often personal decisions. As a leader, you have the chance to make changes that could produce big results. But to be highly effective, those changes need to small and intentional.

Here are five small changes you can make that can lead to big results.

Learn Something Every Day. The more you know, they healthier you tend to be. Reading articles online will grow your knowledge over time. Warren Buffet, one of the richest people in the world, is said to read over 500 pages a day just to learn. If you aren’t a reader, listen to books on tape or podcasts. This small change can add up to big results in your brain power and can also reverse any downward spirals in your thinking abilities.
Do Something New. Sometimes work can feel like a rut or a grind and you might crave a change. Instead of making a big change like a new job, make a small change. Switch up your schedule. If you eat every day at the same time, try eating 30 minutes sooner or later. Try a new perfume or cologne. Fresh smells can create innovative sensory experiences which can make your day or week feel brand new.
Bring Playfulness Into Your Day. Remember when you were 9 years old? What did you like to do? Try doing it again. Find a park and whizz down a slide or swing for a while. Maybe throw a football around or bake a cake from a recipe your mom always used. This kind of small change can slow down your life for a bit and hit reset. After recharging, your child-like energy will help you tackle your work in a new way.
Change Your Speed-Dial List. If you have a top ten list on your phone that are made up of business-related people, maybe it’s time to reevaluate that list. Business situations change, so it is important to reevaluate your business priorities. Every time you look at what is important in your life, even if you only make small changes, you naturally reset your vision for your work or life, which usually results in positive growth.
Change Your Surroundings. Your office often reflects who you are and where you have been. It might even reflect where you are going. If you want to grow, it is important to change your office. Life is full of adjustments and compromises and your office can be a vital reminder to you to move toward your goals.

The opportunities of a new path are open to you, but you must move forward in focus. Making these small changes can increase your focus and productivity. Like Mother Teresa, if you cast those stones across the water making small changes in your life, the results will creative positive ripples throughout your life.

Sources:

http://www.smallstepsbigchanges.com/43-alltime-quotes-change/#ixzz3r8A48vwK

http://breakingmuscle.com/health-medicine/make-one-small-change-to-make-a-big-difference-to-your-health

http://www.entrepreneur.com/article/70936

http://www.huffingtonpost.com/jen-glantz/small-ways-to-make-big-ch_b_5675549.html

How Creating Margin Can Foster Effective Leadership

November 5, 2015November 5, 2015 Shannon Cassidy Leave a comment

Effective leadership takes time, intentionality, purpose and strategy. It also means making the choice to create margin in your life. Just like a well-written, typed paper needs margin around the edges to be a source of communication and efficiency, leaders need margin in their lives to perform at peak levels. But leaders are often driven, which can result in schedules crammed with meetings, tasks and busyness.

10 tips to create margin in your life:

Tweet This

Have you created margin in your life so that you have the reserve you need to accomplish the goals you have for yourself and your team? How do you create that margin? Here are 10 suggestions:

Get enough sleep. When leaders don’t get enough sleep, they are more likely to react badly and make poor decisions. Sleep equates to better decisions and a clearer vision for what is important. Without enough sleep, we waste the extra time we might have making up for poor decisions. Sleep is vital.
Pay attention to your energy levels. Each of us have different energy levels throughout our days depending on our personalities, schedules and body composition. Knowing when you are more and less energetic can be a strategic factor in creating margin. If you find that you are more productive in the morning, it is smart to schedule your important tasks and meetings then. If you find your energy wanes every day around 2 pm, make a decision to plan an activity that will boost your energy or give you rest.
Know your productive seasons. In the same way that each of us have different energy levels during the day, we each have more productive seasons than others. Winter can be more difficult for some. The month of May is often a busy time with kids in school. Knowing your productivity highs and lows throughout the year will allow you to plan margin in your life effectively.
Give yourself 15 extra minutes. If you are not an early morning person, it is difficult to follow through with the decision to get up earlier each day in order to get more accomplished. But many people who don’t get up early find themselves rushed and stressed. So instead of getting up early, start giving yourself 15 minutes for tasks throughout your day. Arrive fifteen minutes early for meetings so you can give yourself extra mental energy. Plan for an extra fifteen minutes at the end of meetings so you can wrap up your notes and next action steps.
Do some meal planning on the weekends. Meal planning can take time out of your schedule that could be used in other more productive ways. So take time on the weekend and plan out some meals, do some early preparation and freeze some meals. This will create extra time during your week that could be quite valuable to the margin in your life.
Keep a time limit on your social media activities. Being active on social media is important for a leader, especially a business leader. But social media can also prove to be a black hole that eats up valuable time for work and for margin in your life. Set a time limit on your social media activities and begin each session with work priorities. Connect with friends and colleagues next, but when your time limit is over, shut it down. Margin is often consumed with mindless activities that profit us little.
Solitude. We live in a world of noise and people and chatter. Choosing to make solitude a priority in your life centers your mind, body and spirit in a way that will bring a healthy perspective to everything. Margin is often birthed in the freedom that solitude brings.
Nap. There is extensive research that says that a 30-minute power nap in the middle of your day can rejuvenate you. Choosing to rest creates much needed margin.
Learn the difference between a concern and a responsibility. When we find ourselves concerned about a particular thing, we are worried or anxious about it. When we have a responsibility, we have an actual duty and obligation to do something for someone or something. Margin is naturally created when you don’t waste time on concerns. As a leader, you need to fulfill your responsibilities. Concerns can be energy wasters because you often do not have the authority or ability to change it simply by being concerned about it.
Learn to say NO. The best way to create margin is not to overextend yourself.

Start creating margin in your life today so that you can be the most effective and most balanced leader you can be.

Sources:

http://rubiconn.com/choosing-to-create-margin-in-your-life/

http://www.toodarnhappy.com/2012/03/19/5-ways-to-create-margin-in-your-life/

http://www.sean-johnson.com/why-you-need-more-margin-in-your-life/

http://www.gentlemansgazette.com/leading-with-margin/

Micro-Managers – The Good, The Bad and How Not To Be The Ugly

October 29, 2015October 29, 2015 Shannon Cassidy Leave a comment

In 1966, Clint Eastwood starred in a movie titled “The Good, the Bad and the Ugly.” This spaghetti western told the story of three men searching for gold. The last scene is a famous three-way shootout, leaving the Good (Clint Eastwood) alive, the Bad dead and the Ugly barely surviving. In the world of business, we often encounter good, bad and ugly leaders. Many times these leaders are micro-managers. Is being a micro-manager a horrible attribute in a manager or not? Let’s take a look at micro-managers and how this complex characteristic can be good, bad or ugly.

Is being a micro-manager always a horrible attribute of a leader?

Tweet This

The Good:

Few corporate executives aspire to be micro-managers. The ideal leader is supposed to be a great delegator and motivator, not someone who tries to control every aspect of their employee’s work.

However, a CEO who is a micro-manager has the ability to plow down obstacles and force uncooperative team members to take on challenges that drive the value of the product or service. Steve Jobs was famous for pushing his engineers past the bounds of what most considered reasonable—and getting great results from it. Walt Disney was a well-known micro-manager who obsessed over every detail of every ride design at his theme parks. This did not make him popular with his employees, but the end result was and is stellar.

To be an effective micro-manager, a leader must have a clear vision for success and how to achieve it. That leader must also be courageous and confident. If a plan fails, the buck stops at the micro-manager’s desk. Sam Walton of Wal-Mart and William Rosenberg of Dunkin Donuts were well-known micro-managers who spent a large part of their time visiting stores to make sure their products were of the best quality. The “Good” micro-managers above were all visionaries for their companies. Their passion for their businesses drove their desire for accomplishment. With that same kind of intense commitment, a micro-manager can propel a company to success. “Good” micro-managers can be an asset.

The Bad:

Unfortunately, micro-managers are usually seen as “Bad.” While they can be assets, micro-managers obsessively control and bring tension and frustration to their companies. If you are a leader with this style, you might sometimes feel driven to push everyone around you to succeed, but often it’s at the cost of your colleagues’ confidence.

You might be a “Bad” micro-manager if you:

Resist delegating
Correct tiny details instead of looking at the big picture
Discourage others from making decisions without consulting you
Ask for frequent updates on where things stand
Prefer to be cc’d on emails
Are never satisfied with anyone’s work

If you find that micro-managing is part of your style of leadership but is negatively affecting your company and the people you lead, change is possible.

How Not To Be the Ugly:

Commit to hiring the right people. Look for employees that are accountable for their work. Screen possible additions to your team to see if they proactively seek information and feedback. Hire team players that are clear on the company’s goals and are able to articulate it back to you. If you create an extensive hiring process, you will be able to more easily trust your employees, and thus cutting the need to micro-manage.

Clearly and frequently communicate expectations. If your team doesn’t know what you expect, they will not give it to you. Communication is important so that you do not have to control what others might or might not be doing. Set consistent times for this type of communication. For instance, on a certain project set a meeting once every month to make sure everyone is on the same page. Be careful not to treat your team like children who need to be told the rules again and again.

Listen. Great leaders are masters at listening to their team members. Micro-managers often fail to listen to their employees, arrogantly believing they know best in all circumstances. The people you work with have important insights and ideas. If you don’t listen, they will feel disengaged and their work will suffer. If you choose to listen, you will create an atmosphere where your employees feel that they are valued contributors.

As a leader, you have the responsibility to root out the bad micro-managing, fix the ugly and encourage the good. Prevent a three-way shoot-out: address the micro-managing in yourself and others directly. By doing so, you will find the gold in your company.

Sources:

http://www.bloomberg.com/bw/articles/2012-10-11/in-praise-of-micromanagers

https://www.mindtools.com/pages/article/newTMM_90.htm

https://hbr.org/2014/11/signs-that-youre-a-micromanager

http://www.entrepreneur.com/article/218028

Tips for Business Women to Help Fine-Tune Persuasion Skills

October 22, 2015October 22, 2015 Shannon Cassidy Leave a comment

Super Girl has x-ray vision and Wonder Woman has the lasso of truth. What does the woman in business have as a superpower? The art of persuasion. This power, unlike x-ray vision, isn’t simply given at birth but learned, honed and sharpened. If you are a woman looking to add to your business success, follow these 7 tips to refine your persuasion powers.

Use Empathy

Many women have the natural attribute of empathy, a valuable tool in perfecting persuasion abilities. Empathy can be used to read the reactions of others and apply that information in a way that appeals to the listeners’ concerns. Empathy requires gentleness. Instead of pushing others to see a certain point of view, gently reasoning with empathy can be highly effective.

Use Names Often

A customer or client will react when they hear their own name. Learn the names of your clients as quickly as you can and use those names often when working with them. It will compliment their egos and therefore, build connections. Persuading your clients becomes that much easier since connections already exists.

Use Reciprocity

We tend to feel obligated to return favors after people do favors for us. Using this principle in business is a foundation for persuasion. Sales, coupons and special promotions are obvious reciprocity tools. Dr. Robert Cialdini, Regents’ Professor of Psychology and Marketing, Arizona State University and author of the book The Psychology of Persuasion, says “The implication is you have to go first. Give something: give information, give free samples, give a positive experience to people and they will want to give you something in return.”

Use Images

What we see is often much more important than what we hear. Because of that truth, it is important for business women to be aware of what their clients are seeing. Make a professional first impression. Pictures that tell a story can be used to harness emotional responses. In order to become the best persuader you can be, master the art of creating images through words. Be specific and use language that can make your client “see” what you want them to see.

Use Undeniable Truths

Build trust with your client by beginning discussions with an undeniable truth like “Asking is the beginning of receiving,” or “If you don’t believe, why would they?” By doing this you are offering your client a statement they can agree with, since it is true. You are immediately building trust with them by starting off on a point on which you agree. Undeniable truths lead to further agreements, making persuading your client to your way of thinking easier.

Use Social Proof

Tom Polanski, EVP, eBrand Media, in an article that published the results of six of Dr. Cialdini’s persuasion principles remarked, “Many television commercials say ‘If our lines are busy, please call again,’ instead of saying “Operators are standing by.” The first response implies that other people like your offer so much that the phone lines are busy, which may persuade others to act similarly.”

When people are unsure about a course of action, they look around for guidance. They want to see what other people are doing or deciding to do. This is a fact of human nature that is fundamental to know and use in persuasion. By using social proof that others have agreed or are agreeing to your approach, you are in effect using peer pressure to guide their decisions. We never fully grow out of peer pressure. Testimonials from satisfied customers show your target audience that people who are similar to them enjoyed your product.

Use “Manifesting the Next Step”

Cohen-First’s technique takes your customers out of their own limitations. It persuades them into the next steps, even if there is a barrier.

In an article titled Women in Business: Being Persuasive in Customer Meetings, Rena Cohen-First wrote, “After I complete an informal presentation, I love to ask the million-dollar question, ‘I’m curious to know, what do you see as the next step?’ This is my favorite technique of all! If they cannot answer this question (for any number of reasons or objections), then you can ask the following: ‘I see. Out of curiosity, if that issue (the budget, the personal change, the holidays) were resolved, then what would the next step be?’ This is what I call manifesting the next step.

The power of persuasion is a super power when used in business and can propel your career to new heights. Fine-tune your skills and watch as clients and customers say “Yes!” more and more. You don’t need a cape or an invisible plane, just a determination to employ persuasion in your practices.

Resources:

http://www.entrepreneur.com/article/244195

http://www.forbes.com/sites/jasonnazar/2013/03/26/the-21-principles-of-persuasion/

http://www.influenceatwork.com/wp-content/uploads/2012/02/E_Brand_principles.pdf

http://www.huffingtonpost.com/rena-cohenfirst/women-in-business-being-p_b_8127318.html

7 Tips to Establish a Professional Presence photo

7 Tips to Establish Professional Presence

October 15, 2015October 15, 2015 Shannon Cassidy Leave a comment

We live in a society where “Casual Friday” has morphed into Casual Everyday. Some companies have even begun a “Formal Friday” to target dressing professionally. As our workplaces become more casual, is our behavior following suit?

Professional presence is vital to any company getting and keeping clients. Having a professional presence can help you stand out in the crowd of emails, voicemails, business meetings and social occasions.

Poise, self-confidence and self-control make up professional presence. Follow these seven tips to establishing a professional presence:

1.Be Positive

A positive workplace increases productivity. Everyone has bad days, but taking it out on anyone at the office—be it your coworker or a customer—will produce negative responses and results. The first step to having a professional presence is to be optimistic.

2. Be on Time

Being late communicates that your time is more important than someone else’s. Everyone is busy. Punctuality is vital to a professional presence. And if you are late, blaming the traffic, your family or your car is simply making an excuse. Apologize sincerely without excuses if you are late. Being professional means being on time.

3. Get Names Straight

If you can remember someone’s name after only meeting them once, you will make a great impression. However, few of us have that talent. It is much better to say “Please tell me your name again” than to guess and call your potential client or coworker the wrong name. Calling someone by their name is courteous and professional. When sending an email, spell the name correctly.

4. Make Clients Feel Valued

Having a professional presence includes developing the ability to make others feel valued. Using the correct name is the first step. Asking your client questions communicates that you care. Everyone enjoys talking about themselves. Listen and repeat back little bits of the information they give you. And always include a smile in your conversation. When people feel valued, they are more likely to trust you and come back again.

5. Create Well-Written Communication

There is no excuse for sloppy emails or badly written business letters in a professional environment. Have someone edit written communication before it leaves your business. Spelling mistakes can be a strike against your professional presence. Avoid bad grammar. Create professional letterhead. Design a standard and clean signature for office emails. An impression will be established through your written communication. It is up to you if it will be negative or positive.

6. Use Etiquette and Skill on Phone Calls

Speak slowly and clearly. Put energy and a smile into your voice so that the warmth of it will be communicated. Be prepared by having whatever information you might need close to you. Think about what you are going to say before calling anyone. A brief and business-like phone call projects a professional presence. Finally, close your call as professionally as you began. Wait until they hang up before you do.

7. Dress Appropriately and Groom Well

Even though many companies are much more casual than they used to be, make sure you are following the dress code appropriately. Ask the human resources team for clarification if needed. Being fashionable at work does not always make for a professional presence. Being well groomed does. Good taste and fashion are not always synonymous. Follow the rules carefully.

A professional presence is one that exudes confidence. By following these seven tips, you can establish yourself as one who takes care of others and themselves in order to create a workplace environment that propels the company to success. Whether your company has Casual Friday or Formal Friday, work to make a professional presence every day.

Resources:

http://www.reuters.com/article/2012/02/13/us-etiquette-commandments-idUSTRE81C10F20120213

http://www.wikihow.com/Make-People-Feel-Good

http://www.evancarmichael.com/Sales/486/Increase-your-professional-presence-on-the-phone.html